Case Studies

Every client of ours is different, but to show you the type of thing we deal with on a regular basis I thought that I would take you through a story of one of my latest clients.

The Fit Farm - Carl Garton

Carl was starting up a new company called The Fit Farm - the business was all about Corportate fitness and Personal Training - bringing the gym to your desk!

So what did we do for Carl?

Firstly we sat down and talked about his business, what it was all about and what he wanted it to do. We came up with a name which allowed us to purchase the domain name www.fitfarm.co.uk. Then set up a hosting account and emails for him.

Next came the logo, we sent Carl many varations of logos that he gave his thoughts too. Using his comments we were able to swiftly come up with a final logo design.

In fact we designed him two logos!

Then we created the artwork using those logos so he could get t-shirts printed, this is where the two logos came into effect as one was smaller and sharper than the other, as you can see by the Back and Front designs below.

Next to help Carl get around the businesses and tout for work - he needed a printed brochure, this ended up being a 12 pages thick A5 square brochure. A lot of time was taken to source the correct images for the brochure, as well as ensuring that the text was layed out correctly and in order.

It was then time to design the website layout - this had to be sharp and crisp - but also stay within the corporate brand that we had created. Once the layout had been approved by Carl, we set about getting the website online.

The website was sent to search engines and added to Web Squared portfolio, and has been updated on a regular basis since it went live in July 2006.

Lastly but not least business cards, letterhead and compliment slips were designed and then sent off for printing.

You can read what Carl said about the service that Web Squared gave him, as well as other clients on the testimonial page.