Copywriting
Web content
First impressions count. It's not enough to just 'look great' because the words you use can switch your readers on or off. Let us help make your first impression truly impressive...
Many of our clients choose to supply their own copy, and usually it's excellent. However occasionally, the copy supplied is sub-standard - it may be too wordy, too technical, the flow is slow or the message is amiss.
In such cases, we tentatively recommend one of the following options to help rectify the situation:
- Source your own professional copywriter and get your copy polished so that your business can truly shine!
- Use our Review and Edit service, which includes a full grammar, punctuation, spelling, flow and readability appraisal. You'll get a valuable objective opinion; you can then choose whether to stick with what you've got or have your copy web-optimised.
- Start with a blank canvas and use our in-house copywriters to create hard-working web copy for you.
Reviewing internally-produced copy
If you prefer to supply your own copy, make sure you thoroughly and objectively review it – be tough! Take a look at the prompts below, which we hope you'll find useful.
Does your copy get to the point quickly and concisely? Don't abuse your reader's precious time with lengthy pages and long sentences – less is more!
Is your copy lively and interesting? Avoid jargon, corporate ramble, clichés and padding.
Is your copy persuasive, or just informative? Strike a balance – websites that sell, sell, sell can make the reader feel uncomfortable. Consider giving away useful information; make the reader feel like they have received something in return for investing their time in your site.
Have you provided evidence that you do what you say you do? Use testimonials, case studies and inspiring quotes from real customers, nothing comes higher than coming highly recommended!
Have you addressed the reader's needs? What's-in-it-for-me – that's your reader's mindset. Walk in their shoes, what would you want?
Have you communicated your uniqueness? Don't blend in with the rest of the World Wide Web, highlight what it is that really sets you apart from your competitors.
Does your copy come across with integrity? Insincere, gushy copy doesn't fool anyone, keep it 'real'.
Finally, ask several people (not attached to your business) to read your copy objectively and give it marks out of ten for:
Flow. Readability. Retention of interest. Friendliness. Call to action.
- What was the overall message being conveyed?
- Was the copy long-winded? If yes, where?
- How long did it take to read the website?
- Did the copy inspire them?
Once you have thoroughly reviewed your copy, be honest. Are you making a fantastic first impression? Is your copy web-ready? Creating hard-working web copy takes time and patience; it's an art in itself. If you need assistance, please just ask!
